Methodology

Credit: TeamLab

 

Use Score

Evaluates how much Gen Z uses a company and how much a company targets Gen Z. To score highly, a company must provide value to Gen Z. A company must also be favored highly by Gen Z.

Values Score

Evaluates how much a company's core values and mission relate to the core values of Gen Z. Core values include sustainability, ethics, social justice, and diversity.

Innovation Score

Evaluates how much a company is dedicated to improving their product or service. The innovation score also reflects how much a company's product helps others innovate and make an impact.

Disruption Score

Evaluates how well a company is positioned to continue growing in its industry and displace competitors.

The summation of the four scores derives the Overall Gen Z Score, which is the ultimate score in determining how much a company aligns with Gen Z.